Apple prices in Italy
Official iPhone, iPad, Mac, Apple Watch and AirPods prices in Italy in local currency and US dollars, with the country's world rank. Data as of 22 October 2026.
| Model | Price | USD | World rank |
|---|---|---|---|
| iPhone Duo | 2,369 EUR | $2,660.92 | 28 / 39 |
| iPhone 18 Pro Max | 1,639 EUR | $1,840.97 | 31 / 41 |
| iPhone 18 Pro | 1,489 EUR | $1,672.48 | 33 / 41 |
| iPhone Air | 1,339 EUR | $1,504 | 34 / 41 |
| iPhone 17 | 1,129 EUR | $1,268.12 | 35 / 41 |
| iPhone 17e | 879 EUR | $987.32 | 34 / 41 |
| iPhone 16 | 1,029 EUR | $1,155.80 | 36 / 41 |
| iPad Pro | 1,319 EUR | $1,481.54 | 20 / 37 |
| iPad Air | 829 EUR | $931.16 | 22 / 41 |
| iPad | 509 EUR | $571.72 | 27 / 41 |
| iPad mini | 689 EUR | $773.90 | 25 / 37 |
| MacBook Neo | 799 EUR | $897.46 | 26 / 37 |
| MacBook Air | 1,449 EUR | $1,627.56 | 28 / 41 |
| MacBook Pro | 2,249 EUR | $2,526.14 | 27 / 39 |
| Mac Studio | 3,049 EUR | $3,424.72 | 33 / 37 |
| Mac mini | 1,079 EUR | $1,211.96 | 32 / 37 |
| iMac | 1,829 EUR | $2,054.38 | 33 / 37 |
| Studio Display | 1,699 EUR | $1,908.36 | 24 / 37 |
| Apple Watch Series 12 | 459 EUR | $515.56 | 30 / 41 |
| Apple Watch SE 3 | 279 EUR | $313.38 | 32 / 37 |
| Apple Watch Ultra 4 | 909 EUR | $1,021.01 | 28 / 37 |
| AirPods 5 | 149 EUR | $167.36 | 31 / 37 |
| AirPods Pro 3 | 249 EUR | $279.68 | 23 / 41 |
| AirPods Max | 579 EUR | $650.35 | 25 / 37 |
| HomePod | 399 EUR | $448.17 | 23 / 30 |
| HomePod mini | 169 EUR | $189.83 | 23 / 30 |
| Apple TV 4K | 349 EUR | $392.01 | 27 / 36 |
| AirTag | 35 EUR | $39.31 | 30 / 37 |
FX 2026-10-22. US prices exclude sales tax; most other countries include tax.